商务学导论

《商务学导论(第12版)》是清华大学出版社2021年出版图书，作者威廉·尼克尔斯(William G论须晚. Nickels)、詹姆斯·麦克休(James M. McHugh)、苏珊·麦克休(Susan M. McHugh)

• 书名 商务学导论(第12版)
• 作者 威廉·尼克尔斯(William G. Nickels)、詹姆斯·麦克休(James M. McHugh)、苏珊·麦克休(Susan M. McHugh)
• 出版社 清华大学出版社

目录

　　第 1火排背地只部分商务趋势:在多变的全球环境来自中培育企业 1

　　第 1章动态商务环境下的管理:承担风险，获取360百科收益 1

　　第 2部分企业所有权:组建小企业 25

　　第 来代苏抗2章组建企业的方式 25第 3章创业与组建小企业 55

　　第 3部分企业管理:激励员工为顾客提供满意服务 83

　　第 4章管理和领导 83第 5章使组织适应当今的挑战 10岩穿镇观广降完卫针础植6第 6章生产与运作管理 132

　　第 4部分人力资源管理:激励员工提供优质产孙品和服务 155

　　第 7章员工激励 155第 8师总飞记部论后阿章人力资源管理:寻找和留觉立场黄委住优秀员工 182

　　第 5部分营销:制订和实施以顾客为导向的营销计划 214

　　第 9章营销:帮助矛本油消费者购买 214第 1干实此师入罗怕跳缩组占0章产品与服务的开发和定价 239第 11章产品的分销 265第 12章采用有效的促销方式 293

　　第 6部分管理财务资源 317

　圆高甚　第 13章了解会计与财务信息 317第 14章财务管理 345第 15章证券市场:融资和投资机会 371第 16没开云盐章货币、金融机构与美联储 402尾声 427

　　Gold Standard xvi Prologue: Gett都核便客住光贵京病危ing Ready for This Course and Your Career P

　　PaRT 1

　　Business Trends: Cultivating a Busines战会s in Diverse, Global Environments

　　1 Taking Risks and Making Profits within the Dynamic Business Environment 1

　　PaRT 2

　　Business Ownership: Starting a Small 明范己作阻班Business

　　2 How 算探内至短奏轮to Form a Business 25

　　3 Entrepren免司缩动教态管色父eurship and Starting a Small Business 55

　　PaRT 3

　　Busine她北杂孙条倒汽食上ss Management:

　　Empowe鲜ring Empl意轮团敌oyees to Satisfy Customers

　　4 Management and Leadership 83

　　5 Structuring Organizations for Today's Challenges 106

　　6 Production and Operations Management 131

　　PaRT 4

　　Management of Human Resources:

　　Motivating Employees to Produce Quality Goods and Services

　　7 Motivating Employees 155

　　8 Human Resource Management: Finding and Keeping the Best Employees 182

　　PaRT 5

　　Marketing: Developing and Implementing Customer-Oriented Marketing Plans

　　9 Marketing: Helping Buyers Buy 214 10 Developing and Pricing Goods and Services 239 11 Distributing Products 265 12 Using Effective Promotions 293

　　PaRT 6

　　Managing Financial Resources

　　13 Understanding accounting and Financial Information 317 14 Financial Management 345

　　15 Using Securities Markets for Financing and Investing Opportunities 371 16 Money, Financial Institutions, and the Federal Reserve 402

　　EPILOGUE 427

　　vi

　　Gold Standard xvi

　　PROLOGUE

　　Getting Ready for This Course and your Career P

　　Learning the Skills you Need to Succeed Today

　　and Tomorrow P-1 Using This Course to Prepare for your Career P-2

　　Assessing your Skills and Personality P-3

　　Using Professional Business Strategies Right Now P-3 Learning to Behave Like a Professional P-4 Doing your Best in College P-6

　　Study Hints P-6 Test-Taking Hints P-8 Time Management Hints P-9

　　Making the Most of the Resources for This Course P-9

　　Getting the Most from This Text P-11

　　PaRT 1

　　Business Trends: Cultivating a Business in Diverse, Global Environments 1

　　CHAPTER 1

　　Taking Risks and Making Profits within the Dynamic Business Environment 1

　　GETTING TO KNOw ANN-MARIE CAMPBELL OF HOME DEPOT 3

　　Business and Wealth Building 4 Revenues, Profits, and Losses 4 Matching Risk with Profit 4 Standard of Living and Quality of Life 5 Responding to the various Business

　　Stakeholders 5 Using Business Principles in Nonprofit Organizations 6

　　The Importance of Entrepreneurs to the Creation of Wealth 7 The Five Factors of Production 7 The Business Environment 9

　　The Economic and Legal Environment 9 The Technological Environment 10

　　aDaPTING TO CHANGE UP, UP, aND awaY 12

　　The Competitive Environment 13 The Social Environment 13 The Global Environment 14

　　REaCHING BEYOND OUR BORDERS HOLLYwOOD CLIMBS THE GREaT waLL 16

　　The Evolution of U.S. Business 16 Progress in the agricultural and Manufacturing Industries 16 Progress in Service Industries 17 Your Future in Business 17

　　aDaPTING TO CHANGE SERvICES ExPaND THE CIRCULaR ECONOMY 19

　　Summary 19 Career Exploration 21 Critical Thinking 21 Developing Career Skills 22 Putting Principles to Work 22 Video Case: Grubhub and the Dynamic Business

　　Environment 23 Notes 24

　　PaRT 2

　　Business Ownership: Starting a Small Business 25

　　CHAPTER 2

　　How to Form a Business 25

　　GETTING TO KNOw PETER CANCRO, FOUNDER OF JERSEy MIkE'S SUBS 27

　　Basic Forms of Business Ownership 28 Sole Proprietorships 28

　　advantages of Sole Proprietorships 28

　　Disadvantages of Sole Proprietorships 29 Partnerships 30

　　advantages of Partnerships 31

　　Disadvantages of Partnerships 32 Corporations 32

　　vii

　　MaKING ETHICAL DECISIONS GOOD BUSINESS, BaD KaRMa? 33

　　advantages of Corporations 34 Disadvantages of Corporations 35 Individuals Can Incorporate 36

　　aDaPTING TO CHANGE KICKSTaRTING a BENEFIT CORPORaTION 37

　　S Corporations 37 Limited Liability Companies 38

　　Corporate Expansion: Mergers and Acquisitions 41 Franchises 42 advantages of Franchises 43 Disadvantages of Franchises 44

　　SPOTLIGHT ON SMALL BUSINESS UNLOCKING a GROwING FRaNCHISE 45

　　Diversity in Franchising 45 Home-Based Franchises 46 E-Commerce in Franchising 46 Using Technology in Franchising 47 Franchising in Global Markets 47

　　Cooperatives 48

　　Which Form of Ownership Is for you? 48 Summary 49 Career Exploration 51 Critical Thinking 51 Developing Career Skills 51 Putting Principles to Work 52 Video Case: Domino's Still Rolling in the

　　Dough 52 Notes 53

　　CHAPTER 3

　　Entrepreneurship and Starting a SmallBusiness 55

　　GETTING TO KNOw TRISTAN WALkER, FOUNDER OF WALkER AND COMPANy 57

　　The Job-Creating Power of Entrepreneurs in the

　　United States 58 Why People Take the Entrepreneurial Challenge 58

　　SPOTLIGHT ON SMALL BUSINESS STUDENT STaRT-UPS 59

　　what Does It Take to Be an Entrepreneur? 59

　　Turning Your Passions and Problems into Opportunities 60 Entrepreneurial Teams 61 Entrepreneurship within Firms 61

　　Micropreneurs and Home-Based Businesses 61 Online Businesses 62 Encouraging Entrepreneurship: what Government

　　Can Do 64

　　Getting Started in Small Business 65 Small versus Big Business 66 Importance of Small Businesses 66 Small-Business Success and Failure 66

　　Learning About Small-Business Operations 68 Learn from Others 68 Get Some Experience 68 Take Over a Successful Firm 68

　　MaKING ETHICAL DECISIONS SHOULD YOU STaY OR SHOULD YOU GO? 69

　　Managing a Small Business 69 Planning Your Business 70 Financing Your Small Business 70 Knowing Your Customers 74 Managing Your Employees 74 Keeping Records 75 Looking for Help 75

　　Going Global: Small-Business Prospects 76 Summary 77 Career Exploration 79 Critical Thinking 79 Developing Career Skills 80 Putting Principles to Work 80 Video Case: Launching a Business: JCF Health and Fitness 80 Notes 81

　　PaRT 3

　　Business Management: Empowering Employees to Satisfy Customers 83

　　CHAPTER 4

　　Management and Leadership 83

　　GETTING TO KNOw kEVIN PLANk, FOUNDER OF UNDER ARMOUR 85

　　Managers' Roles Are Evolving 86 The Four Functions of Management 86 Planning and Decision Making 88

　　aDaPTING TO CHANGE wILL STRaTEGY ROBOTS REPLaCE MaNaGERS? 91

　　Decision Making: Finding the Best alternative 92 Organizing: Creating a Unified System 93

　　Tasks and Skills at Different Levels of Management 93

　　CONNECTING THROUGH SOCIAL MEDIA waNT TO BE a SOCIaL MEDIa MaNaGER? 95

　　Staffing: Getting and Keeping the Right People 95

　　Leading: Providing Continuous Vision and Values 96

　　MaKING ETHICAL DECISIONS wHaT DO YOU TELL THE TEaM? 97

　　Leadership Styles 97 Empowering workers 98 Managing Knowledge 99

　　Controlling: Making Sure It Works 99

　　a Key Criterion for Measurement: Customer Satisfaction 100 Summary 101

　　Career Exploration 103 Critical Thinking 103 Developing Career Skills 104 Putting Principles to Work 104 Video Case: Zappos's Team Approach 104 Notes 105

　　CHAPTER 5

　　Structuring Organizations for Today's Challenges 106

　　GETTING TO KNOw DENISE MORRISON, CEO OF CAMPBELL SOUP COMPANy 107

　　Organizing for Success 108 Building an Organization from the Bottom Up 108

　　MaKING ETHICAL DECISIONS wOULD YOU SaCRIFICE SaFETY FOR PROFITS? 109

　　The Changing Organization 109 The Development of Organizational Design 109 Turning Principles into Organizational Design 111

　　Decisions to Make in Structuring

　　Organizations 112 Choosing Centralized or Decentralized authority 113

　　Choosing the appropriate Span of Control 113

　　Choosing between Tall and Flat Organizational Structures 113 weighing the advantages and Disadvantages of

　　Departmentalization 114

　　Organizational Models 117 Line Organizations 117 Line-and-Staff Organizations 117 Matrix-Style Organizations 118

　　aDaPTING TO CHANGE GOING BOSSLESS 120

　　Cross-Functional Self-Managed Teams 120 Going Beyond Organizational Boundaries 120 Managing the Interactions among Firms 121 Transparency and virtual Organizations 121 Adapting to Change 122 Restructuring for Empowerment 123

　　CONNECTING THROUGH SOCIAL MEDIA BREaKING THE CONNECTION 124

　　Creating a Change-Oriented Organizational Culture 124 Managing the Informal Organization 125 Summary 126 Career Exploration 127 Critical Thinking 127 Developing Career Skills 128 Putting Principles to Work 128 Video Case: Freshii's Winning Organization 129 Notes 130

　　CHAPTER 6

　　Production and OperationsManagement 131

　　GETTING TO KNOw SHAHID kHAN, CEO OF FLEx-N-GATE 133

　　Manufacturing and Services in Perspective 134 Manufacturers and Service Organizations Become More Competitive 134

　　REaCHING BEYOND OUR BORDERS CREaTING SKILLED wORKERS wITH GERMaN-STYLE aPPRENTICESHIPS 135

　　From Production to Operations Management 135 Operations Management in the Service Sector 136

　　Production Processes 137 The Need to Improve Production Techniques and Cut Costs 138

　　Computer-aided Design and Manufacturing 138 Flexible Manufacturing 138 Lean Manufacturing 139 Mass Customization 139 Robotics 139 3D Printing 140 Using Sensing, Measurement, and Process

　　Control 140 Operations Management Planning 140 Facility Location 140

　　aDaPTING TO CHANGE THE vaST POSSIBILITIES OF 3D PRINTING 141

　　Facility Location for Manufacturers 141

　　MaKING ETHICAL DECISIONS SHOULD wE STaY OR SHOULD wE GO? 142

　　Interfirm Operations Management 142 Facility Location in the Future 143 Facility Layout 143 Materials Requirement Planning 143 Purchasing 145 Just-in-Time Inventory Control 145 Quality Control 145 The Baldrige awards 146 ISO 9001 and ISO 14001 Standards 146

　　Control Procedures: PERT and Gantt Charts 147 Preparing for the Future 148 Summary 149 Career Exploration 151 Critical Thinking 152 Developing Career Skills 152 Putting Principles to Work 152 Video Case: Production in the 21st Century 153 Notes 154

　　PaRT 4

　　Management of Human Resources:

　　Motivating Employees to Produce Quality Goods and Services 155

　　CHAPTER 7

　　Motivating Employees 155

　　GETTING TO KNOw kIM JORDAN, CEO OF NEW BELGIUM BREWING COMPANy 157

　　The Value of Motivation 158

　　Frederick Taylor: The "Father" of Scientific Management 158 Elton Mayo and the Hawthorne Studies 159

　　Motivation and Maslow's Hierarchy of Needs 160 Herzberg's Motivating Factors 161 Mcgregor's Theory x and Theory y 163 Theory x 164 Theory Y 164 Ouchi's Theory Z 165

　　Goal-Setting Theory and Management by

　　Objectives 166 Meeting Employee Expectations: Expectancy Theory 167

　　Treating Employees Fairly: Equity Theory 167 Putting Theory into Action 168 Motivating through Job Enrichment 168 Motivating through Open Communication 169 applying Open Communication in Self-Managed Teams 170 Recognizing a Job well Done 170

　　aDaPTING TO CHANGE EMPLOYEE ENGaGEMENT'S MOOD RING 171

　　Personalizing Motivation 172 Motivating Employees across the Globe 172 Motivating Employees across Generations 172

　　CONNECTING THROUGH SOCIAL MEDIA THREE CHEERS FOR PEERS! 174

　　Summary 175 Career Exploration 178 Critical Thinking 178 Developing Career Skills 178 Putting Principles to Work 179 Video Case: Appletree Answers 179 Notes 180

　　CHAPTER 8

　　Human Resource Management: Findingand keeping the Best Employees 182

　　GETTING TO KNOw HAMDI ULUkAyA, FOUNDER AND CEO OF CHOBANI 183

　　Working with People Is Just the Beginning 184 Developing the Ultimate Resource 185 The Human Resource Challenge 185

　　Laws Affecting Human Resource

　　Management 186 Laws Protecting Employees with Disabilities and Older Employees 188

　　Effects of Legislation 188

　　Determining a Firm's Human Resource

　　Needs 189 Recruiting Employees From a Diverse Population 190

　　CONNECTING THROUGH SOCIAL MEDIA NEED a JOB? 192

　　Selecting Employees Who Will Be Productive 192

　　CONNECTING THROUGH SOCIAL MEDIA LET'S FaCE IT 194

　　Hiring Contingent workers 194

　　Training and Developing Employees for Optimum Performance 195

　　MaKING ETHICAL DECISIONS INTERN OR INDENTURED SERvaNT? 196

　　Management Development 197

　　Networking 198

　　Diversity in Management Development 198

　　Appraising Employee Performance to Get

　　Optimum Results 199 Compensating Employees: Attracting and keeping the Best 200

　　Pay Systems 200

　　Compensating Teams 200

　　Fringe Benefits 202

　　REaCHING BEYOND OUR BORDERS MaNaGING a GLOBaL wORKFORCE 203

　　Scheduling Employees to Meet Organizational and Employee Needs 203

　　Flextime Plans 203

　　Home-Based work 204

　　Job-Sharing Plans 206 Moving Employees Up, Over, and Out 206

　　Promoting and Reassigning Employees 206

　　Terminating Employees 206

　　Retiring Employees 207

　　Losing valued Employees 207

　　Summary 208

　　Career Exploration 210

　　Critical Thinking 210

　　Developing Career Skills 211

　　Putting Principles to Work 211

　　Video Case: Teach for America 211

　　Notes 212

　　PaRT 5

　　Marketing: Developing and Implementing Customer-Oriented Marketing Plans 214

　　CHAPTER 9

　　Marketing: Helping Buyers Buy 214

　　GETTING TO KNOw MICHELLE PHAN, FOUNDER OF IPSy 215

　　What Is Marketing? 216

　　The Evolution of Marketing 217

　　CONNECTING THROUGH SOCIAL MEDIA SNaPPING UP a CUSTOMER BaSE 218

　　Nonprofit Organizations and Marketing 219

内容简介

　　本书是根据中国工商管理本科大纲要求、教学实践进行详细精简的本科英文教材。本书多年来在美国始终是首选的商务学入门教材，几位作者凭借自己丰富的教学经验，并广泛听取来自400多名学者以及很多学生的建议和意见，对其不断进行完善。 本书内容全面，角度新颖，适用对象广，实践指导意义强。书中涵盖了商务趋势、企业所有权、企业管理、人力资源管理、营销和管理财务资源六个部分。既适合用作高等院校相关专业的教科书，也可作为内容全面的学科参考手册供相关领域的管理人员和研究人员使用。