商务沟通基础

《商务沟通基础》是2011年北京大学出版社出版的图书，一部适合中国商务国情，以培养不答学生跨文化的商务沟通能力为主要目标的商务英语教材。该书涵盖了商务沟通的理论与技巧的各方面内容。

• 书名 商务沟通基础
• 作者 周仕宝
• 原作品 business communication fundamentals
• 出版社 北京大学出版社
• 出版时间 2011年1月1日

内容简介

　　《商务沟通基础(英文版)》综合了国内外优秀教材的许多特王相伤环周点，分三大部分全面概括了商务沟通的理论与技巧，识体系完善，技能涵盖全面，内容生动活泼，同时凸显了中国文化，是一本培养多层次应用型人才、文化依托式的现代商务英语教材。《商务沟通基础(英文版)》适合高等院校商务、经济、管理等相关专业学生及一般院校英语专业学生拓展课程使用，也适合普通商务人员为切实提高商务沟通理来自论与技巧，增强英语语言能力之用。 {zzjj}

目录

　　part Ⅰ

　　chapter 1 getting ready: business communication fundamentals

　　i. the de测持极矛镇生温尽调求盾finition of business communication

　　ii. the function of business communication

　　iii. the categ百ories of bus呀族越苗革守开刘析受iness communication

　　iv. the characteristics o360百科f business communication

　　v. over t手解南东关波o you

　　chapter 2 communication strategies

　　i. the process model (linear mod此el)

　　ii. ronald. b. adler model (interactive model)

　　iii. mary munter model (circular model)

　　iv. over to you

　　chapter 3 intercultural business communication

　　i. understanding cultures and communication

　　ii. high context or low context?

　　nt. developin此绍各g intercultural business communication skills

　　iv. business anth用山举降贵家查ropogeography胞杨亲得权: doing business around the world

　　v. over 帮广要药脱阻护诉冷to you

　　chapter 4 gender difference in communication

　　束普站证层似的东看球.i. gender dif采组推死混置距ference

　带凯令伯谈卫配帮题补哪　ii. psychological difference 投句使between men and women

　　iii.educati毛结小onal difference

　　iv. men and women at work

　　v使黑视块族复缺. women in nego力孙的探技比tiation

　　vi. how to sell to women?

　　vii. over to y值身判去ou

　　part Ⅱ

　　chapter 5 persuasive skills (1)

　　i. persuading oneself before others

　　ii. setting personal objective

　　iii. developing the relationship

　　iv. understanding human motivation

　　v. over to you

　　chapter 6 persuasive skills (2)

　　i. asking the right questions

　　ii. applying the power of personality

　　iii. choosing the right approach

　　iv. over to you

　　chapter 7 non-verbal skills

　　i. the significant role of non-verbal communication

　　ii. non-verbal delivery skills

　　iii. non-verbal listening skills

　　iv. over to you

　　chapter 8 public speaking skills

　　i. fighting down your terror

　　ii. presentation skills

　　iii. debating skills: to be or not to be

　　iv. knowing how to say no

　　v. over to you

　　chapter 9 teamwork or connection work?

　　i. what is a team?

　　ii. how to build an effective team?

　　iii. chinese employees: ready for teamwork?

　　iv. over to you

　　part Ⅲ

　　chapter 10 business writing

　　i. fundamentals of business writing

　　ii. business writing process

　　iii. writing letters, memos, emails and reports

　　iv. over to you

　　chapter 11 business negotiation

　　i. about business negotiation

　　ii. preparation for negotiations

　　iii. process of negotiation and negotiation tactics

　　iv. the principle: a win-win game

　　v. over to you

　　chapter 12 shining yourself in meetings

　　i. why have meetings?

　　ii. what makes meetings effective?

　　iii. how to shine yourself in meetings?

　　iv. over to you

　　chapter 13 being an interviewer killer

　　i. an interview

　　ii. job interview

　　iii. qualities employers seek

　　iv. being an interviewer killer

　　v. over to you

　　chapter 14 bullying at work

　　i. what is workplace bullying?

　　ii. how does bullying affect?

　　iii. what to do about bullying?

　　iv. over to you

　　chapter 15 starting your own business

　　i. six steps to start your own business

　　ii. win in china

　　iii. business quotations

　　iv. communicating with your subordinates

　　v. over to you

　　bibliography